The objective of the Equator beer project was to create a beverage that not only encapsulated everything that Equator provide as a design agency but also 'create an impression' with current and prospective clients. It was decided to embody this in design of the labels, debossing them on thick stock and producing them via a letterpress machine.

 

 

Tactility and touch were key to this self initiated brief.

 

Design Mark Grey

Client Equator Design

Awards Pentawards 2013